Noama the sustainable artist

NOAMA is the minimalist graphic art practice of Kent-based artist Donna Baitey, who works with vegan gouache, refillable pencils and found paper.

Drawing from the raw shapes and striking lines of Brutalist and Modernist architecture — alongside visual cues from 1950s to 1970s culture — NOAMA art is grounded in simplicity, restraint, and a deliberate tension between form and emotion.

Donna’s time in India brings a sense of intimacy and nuance to the work. Her pieces celebrate imperfection, craftsmanship, and the quiet beauty of the handmade and remade — all of which is reinforced by her choice of medium and her tactile approach to application.

NOAMA art is marked by a sensitivity to rhythm, space, and repetition. Viewers are invited into a meditative space within each imperfect piece, while also engaging with the cultural cues that inform both the work and the world around it.

NOAMA has been featured in sustainability articles in Marie Claire, Cosmopolitan, and Metro, reflecting growing recognition of Baitey's distinct voice in environmental visual arts.

Designed with the planet in mind, Noama art is created with vegan gouache paint, sustainable materials and found papers. Art prints are on natural Hahnemühle Bamboo paper and are printed to order in London. Read more about our sustainability values here.

Dive into Noama Art Prints

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